Debasish Roy

For over 28+ years, Debasish Roy has been turning ideas into experiences, brands into stories and imagination into impact. A creative polymath with a career spanning art direction, advertising, branding, design, digital, content, experiential and visual communication, he has always believed that the most powerful ideas are the ones that make people stop, look, think—and feel. His journey, from sketchbooks to screens and from campaigns to complete brand experiences, has been anything but ordinary.

As the Founder of abracadebré, Debasish is the creative force behind its philosophy of the Three Aces—Web, Content & Social. But every magician needs a wand; his is creativity, sharpened by experience and fuelled by an almost relentless curiosity. He brings together strategy, design, storytelling, technology and a dash of the unexpected to create communication that doesn't merely market—it creates a little magic. At abracadebré, he doesn't just play the Aces. He deals the cards.

Debarati Roy

A natural storyteller with a keen understanding of people, ideas and conversations, Debarati leads the content vision at abracadebré. She brings warmth, curiosity and creativity to every narrative, ensuring that content is not merely seen or read, but felt and remembered. Her approach blends human insight, thoughtful storytelling and optimum use of AI wherever it adds value.

Triparna Bhattacharya

With over a decade of experience across leading e-commerce platforms, e.g. Amazon & Myntra, Triparna brings a versatile mix of digital expertise, business thinking and creative problem-solving to the team. Her interests span e-commerce, marketing, AI and sustainability, reflecting a forward-looking approach to how brands can grow responsibly in a rapidly changing world.

Shebanti Das

Shebanti is our creative content and social media specialist who is a young, bubbling soul, never says a "no" to any problem. She loves turning ideas into engaging brand stories. At abracadebré, she brings together content, visual storytelling and social media to build playful, distinctive brand identities.